Dealing with living room disruption


A large Pay TV provider is facing declining subscriber numbers, ever-increasing competition within a mature marketplace and changes in the way people consume video.


Conduct a cross-country in-home ethnographic study of how people consume video entertainment. Then, develop new personas and videos to inspire internal teams while developing a filtering tool and overall architecture for the personas to make the process easier.


Too early to tell


Partner with research agency to create and field study

Analysis of findings to create report, video and recommendations

Development of personas and architecture

Tool feature set prioritization and content