Developing a new insurance business


Within a large insurance company, a portfolio brand was re-thinking it’s business concept in an effort to improve results. The biggest problems were retention and competing with the large amount of advertising spend centered on price. 


Identify, size and profile a new audience, finding key points of influence along the way. Then, develop positioning and guiding UX and creative principles. Using these things, develop features to increase retention. A clickable prototype allowed real people to react to the features, positioning and business concept.


Testing went well and features are now being implemented into the existing business.


Audience sizing and persona development

Customer journey development

Positioning development

Feature work session facilitator

Partner with UX and creative on prototype creation

Provide perspective on moderator guide and recruitment