Helping the people talk
Launch a new phone OS into a marketplace dominated by incumbents. Previously a market leader, the OS had been overtaken and now put a completely new offering on the market. With 8 months to build credibility and buzz from announcement to launch, we had to find a way to keep interest high.
Launch a community before availability to get everyone buzzing, then extend to public social channels post launch and use ongoing social listening to guide and feed the conversation.
Day to day client contact
Partner with social strategy team for ongoing activity and strategy development
Partner with analyst on social listening